Grow Gorgeous
Product Launch

Scalp Tonic

Grow Gorgeous had some new product launches coming out in two phases, and Lauren lead both!
The first being ‘Scalp Tonic’, a hair product that focuses on scalp care, with it being the ‘root’ of hair health.

Lauren pitched the brand her 3 concept ideas, with the one being chosen telling the story of a woman making sure she is reaching for her Scalp Tonic as soon as she wakes up, setting up her day to make her feel her best self!
‘Does your hair need a wake up call?’

Leading a team of producers, videographers and photographers, Lauren designed everything from the initial moodboards, storyboards and shoot deck; all the way down to the music choices, models outfits and set lists.

The beautiful final images can be seen below, along with the full video!