Espa
Christmas 2021

Step into our World.

After being approached by Espa, Lauren was set the task of coming up with their Christmas 2021 campaign.
With only the boxes designed, the canvas for the campaign concept was blank and ready to be imagined! She took to work and came up with 3 ideas. A safe option, a safe but sparkly option, and an option that pushed the boat out! Luckily, they went with the big final idea - and ‘Step into our World’ was created.

Lauren came up with the concept of a woman diving into these boxes and being immersed in the luxury world of Espa, experienced different sensory smells, touches and sounds through each room she finds herself in.

Leading a team of producers, videographers and photographers, Lauren designed everything from the initial moodboards, storyboards and shoot deck; all the way down to the music choices, models outfits and set lists.

The beautiful final images can be seen below, along with the full video!