Grow Gorgeous
Product Launch

Boosters

Phase two of Grow Gorgeous’s product launches, Boosters.
Accompanying Scalp Tonic, this is 1 of 4 products that the customer chooses to match their hair type.

Lauren pitched her usual 3 concept ideas to the brand, who after spending a day to discuss, couldn’t decide which one to go ahead with, as they loved two concepts so much! From this, they decided to move forward with one campaign idea for Boosters, and creating a whole new ‘Overarching Haircare’ campaign, which would house both Boosters and Scalp Tonic!

The story of Boosters is 4 different people searching high and low in a bright and colourful kitchen, painted in the colours of Boosters. The team are looking through the cupboards trying to find THEIR Booster! After a few seconds of what seems like a never ending search, they finally see it - their very own Booster which perfectly fits their hair need!

Leading a team of producers, videographers and photographers, Lauren designed everything from the initial moodboards, storyboards and shoot deck; all the way down to the music choices, models outfits and set lists.

The beautiful final images can be seen below, along with the full video!