C O N C E P T C R E A T I O N

In 2019, Lauren added art and concept direction to her portfolio. She has worked with some fantastic brands to build some of their seasonal and new launch campaigns. Her clients for concept direction include Espa, Grow Gorgeous, My Vitamins, My Protein and Illamasqua.

She normally creates 3-4 different ideas, all come from research and imagination; which are presented to the brand. Once a final concept has been chosen, she will create mood boards, story boards and briefs for photography, videography and production to make the vision a reality. Lauren has made some amazing connections through her direction and worked with an array of teams across the media world. Depending on the project, she will see out the full 360 campaign and do the full roll-out of designs, in both print and digital formats.