Illamasqua
Product Launch

Dare to Play | Brush Collection

With a brand new brush collection to add to the portfolio of beautiful cosmetic products, Illamasqua brought Lauren in to help create a new campaign to launch the new brushes into the world.

After seeing the live products, Lauren was busy listening to music to spark some inspiration during her concept mood boards, when spark it did. A combination of two things, Queen came on and Lauren decided to use their famous Bohemian Rhapsody image as the main inspo for the brush collection. Along with the playfulness of the campaign slogan, Dare to Play, Lauren mixed geometric patterns made by the brushes and the Illamasqua cosmetics range to form artsy boldness campaign we can see here!

Leading a team of producers and photographers, Lauren designed everything from the initial moodboards and storyboards to the final shoot deck and working with the studio to get the right shots.

The beautiful final images and final video can be seen below!