MyVitamins

As with all seasonal holidays, brands have the opportunity to promote their products, and MyVitamins was no different!

The team approached Lauren to create an Easter campaign featuring mini’s and bite size healthy treats all housed in a big Easter Egg. After a play around with different colour pallets and ways the products could be displayed, Lauren presented 3 ideas to the brand and this beautiful clean and cute concept went ahead into production. Lauren wanted a feel of realism in the campaign, so it not only featured just the products, but a hand model opening the egg to see the treats inside.

Leading a team of producers and photographers, Lauren designed everything from the initial moodboards and storyboards to the final shoot deck and working with the studio to get the right shots. The beautiful final images can be seen below!