Grow Gorgeous

Grow Gorgeous had some new product launches coming out in two phases, and Lauren lead both!
The first being ‘Scalp Tonic’, a hair product that focuses on scalp care, with it being the ‘root’ of hair health. Phase two of Grow Gorgeous’s product launches, Boosters. Accompanying Scalp Tonic, this is 1 of 4 products that the customer chooses to match their hair type.

Lauren pitched her usual 3 concept ideas to the brand, who after spending a day to discuss, couldn’t decide which one to go ahead with, as they loved two concepts so much! From this, they decided to move forward with one campaign idea for Boosters, and creating a whole new ‘Overarching Haircare’ campaign, which would house both Boosters and Scalp Tonic!

As well as campaign creation, Lauren has also created endless finished arts for GG, including social media and email design.

Leading a team of producers, videographers and photographers, Lauren designed everything from the initial moodboards, storyboards and shoot deck; all the way down to the music choices, models outfits and set lists.

The beautiful final images can be seen below, along with the full videos from both campaign launches!